In the U.S., DAZN features the biggest fights in boxing for an attractive annual or monthly subscription price. We’ve seen streaming transform the fields of entertainment and music. And now the same is starting to happen in live sports - the most valuable content in the world. After launching in 2016, DAZN has expanded to nine countries across four continents including Austria, Brazil, Canada, Germany, Italy, Japan, Spain, Switzerland and the United States.
What is the biggest difference between boxing on linear vs. OTT?
The scheduling is critical. Last year, we announced “Fight Season on DAZN” as our fall campaign to inform consumers that championship boxing events would be coming their way each month – Gennadiy Golovkin in October, Canelo Alvarez in November, Anthony Joshua in December. The best way to retain subscribers is to provide must-have content each month.
The 2020 spring edition of SPORTEL will kick off on 3 March, with a high-level conference day including a keynote panel featuring some of the most important personalities from the world of boxing.
Today’s consumers love navigating life with their mobile device on hand, which creates an opportunity for streaming services like DAZN to deliver high-quality content that is relevant to their passions and available at their fingertips. This trend is not only impacting entertainment but is changing the way boxing fans enjoy the sport.
During this “heavyweight” keynote panel, Oscar De La Hoya, CEO of Golden Boy and Former World Boxing Champion, along with Eddie Hearn, Group Managing Director of Matchroom Sport will discuss how this trend has created an opportunity to connect with new consumers, the importance of social media in marketing events, and the role that boxers play in promoting their own fights and viewing options. Additionally, John Skipper, Executive Chairman of DAZN Group will offer insights into how the viewing experience can be more engaging and what the company is doing to pioneer sports streaming. On this occasion, we asked Eddie Hearn some questions for further insights.